ORRA launches new designs in Astra collection


Mumbai (Maharashtra) [India] December 31 (ANI/Mediawire): ORRA, India’s leading and trusted brand of diamond jewellery has come a long way since its inception in 1888. From sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewellery, today, ORRA is one of India’s finest bridal jewellery retail chains, having spread its glow with 42 Stores across 24 Cities. With 5 global design centers in Tokyo, Hong Kong, Antwerp, Mumbai and New York, ORRA carries a legacy of 700-year old Belgian craftsmanship.

ORRA takes pride in its diamond legacy and has been a pioneer in design leadership and product innovation, offering wide range of bridal and contemporary jewellery pieces. The first-of-its-kind ‘Bridal Jewellery Zone’ in the ORRA store helps to-be-brides to try on dazzling diamond jewellery. ORRA’s team guides them to create the perfect look for all wedding occasions. The Bridal zones across Delhi, Mumbai, Bangalore, Hyderabad and Nagpur stores is another step forward in ORRA’s journey at creating a luxurious shopping experience for all brides-to-be for their special day.

The “Generations Trousseau Box” by ORRA pays an ode to the significance of timeless heirloom jewellery by introducing an exclusive trousseau collectible with ORRA’s solitaire jewellery collection. A unique story, emotions and an unforgettable experience defines the curation of the trousseau box for the bride to be. The ORRA solitaire jewellery is created with the finest Crown Star diamond adding an alluring mystique to the most exquisite bridal jewellery one can possibly own! ORRA Crown Star is a patented innovative design with 73 facets vs the regular 57 faceted diamond. The 73 facets make the Crown Star, the brightest diamond in the country. Generations Trousseau Box comprises of the ORRA solitaire rings, earrings, banglesnecklaces that represents a rare memoire of love, values and bridging the past with the future.

The dazzling ASTRA collection is ORRA’s homage to the breathtaking beauty of stars on a dark night. The four new designs of elegant diamond necklaceearrings have been carefully designed keeping in mind the evolving tastes of the contemporary consumer. The diamond necklaces are priced at Rs 99,999/- with matching earrings available at a competitive price. One can now buy the Astra necklace at just Rs 9,999/- and pay rest in 9 equal monthly installments (EMIs) at 0 per cent interest.

Speaking on this new design launch, Dipu Mehta, Managing Director, ORRA explains, “Every Indian woman aspires to own diamond jewellery and shine through without having to compromise on budgets. Our EMI offering which is the first of its kind in India aligns with this thought and allows people to buy the best diamond jewellery designs within budget. It allows people to fulfil their dreams and also gift precious jewellery to their loved ones. Diamond jewellery has emerged as a new favourite for the new generation of women and ORRA’s ASTRA collection is ideal for this consumer.”The jewellery pieces from the Astra collection can be worn on special occasions, the graceful necklaces complement a gorgeous sari or a lovely gown. Whether you are getting ready for a Puja or a family dinner or any other celebratory occasion these delicate pieces are sure to make a statement.

Master craftsmen who have inherited the centuries-old legacy of jewellery making, brilliantly cut Belgian diamonds, delicate designs in 22kt BIS Hallmarked gold, elaborate bridal sets in Kundan, Polki and coloured stones, the 73 facet ORRA Crown Star, the one-of-its-kind ORRA boutique. These are just some of the facets that go into making ORRA – The Finest Bridal Jewellery Destination.

The new designs are available across ORRA’s 42 retail stores in India and online atThis story is provided by Mediawire. ANI will not be responsible in any way for the content of this article. (ANI/Mediawire)



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